SIS Marketing Plan

Before you can market the SIS program on your campus, you need to take the time to learn the details of the program.  Please review the web site, forms, and the video orientation before you begin marketing SIS.

1 – Post Flyers/ Posters with your contact information around campus to get the word out

• SIS flyer (please insert your contact info at the bottom)

2 – Contact your Career Service Officer – Internship Coordinator and Scholarship Office

• Speak with the Internship Coordinator so they are aware of SIS
• See if Internship Office can post on all position descriptions for Non-Profit Organization internships that the internship is eligible for an SIS scholarship
• Take part in any non-profit internship Fairs
• Post SIS scholarship information with the Scholarship Office

3 – Contact the Financial Aid Office – (Student Employment Center)

• Make coordinator of Community Service Work Study (CSWS)positions aware of the SIS program
• See if coordinator can post on all position descriptions for Non-Profit Organization CSWS positions that the CSWS is eligible for an SIS scholarship
• Ask permission to get list of all students eligible for CSWS positions and the organizations that advertise CSWS positions to send them an email about SIS.
• Take part in any Coffee Hour/Workshops that give you the opportunity to educate faculty/staff, CSWS students, and/or area non-profits about SIS

4 – Contact your local community volunteer center/campus service learning center

• Educate the Director/Volunteer Coordinator about SIS
• Ask that any students inquiring about volunteers opportunities be given an SIS flyer
• Keep copies of SIS flyers visible at the Volunteer Center

5 – Contact faculty of Departments where students are required or encouraged to do an internship or service learning project as part of their academic program (very effective)

• See if you can make a presentation to a class of students who are preparing to take part in their require internship (encourage them to do their internship at a non-profit)
• Once completing the presentation, pass out SIS flyers to those interested
• If a large number of students in the class are interested in participating in the SIS program, consider doing an In-Person Orientation sometime after the class so that those students interested can be orientated all at once.
• Develop good relationship with faculty member who teaches or coordinates the internship students so you can do another presentation to the next group of internship students.
• Departments that should have interest: Nursing, Teachers, Counseling, Human Services, Recreation, Communication, Psychology, Political Science, Environmental Science, EMT, Firefighters, Health Related Departments, Honor Programs, and many others.

5A - Contact Education Department/ Student Teacher Internship Coordinator

• Post SIS flyers/posters in Education Department
• Contact Student Internship coordinator to see if you can schedule a presentation to students about to begin their student teaching practicum. Pass out SIS teacher flyers.
• Contact local title 1 schools to let them know about SIS so the program can help them recruit quality student teachers

6 – Find out and take part in Department/Campus Internship Fairs

• Good introduction to use on students hesitant to go to your table: Would you be interested in receiving a $1000 scholarship to complete your internship at a non-profit organization?  If they say “yes”, then tell them about SIS.
• Pass out SIS flyers to interested students

7 – Contact area non-profit organizations about using SIS for their marketing of their volunteer, internship, or CSWS opportunities

• Take a day or two to visit the larger non-profits who may hire CSWS students and have internships posted for students

8 – Contact student groups who coordinate service learning projects or national service day events

• Fraternities, sororities, SIS clubs, Volunteer Clubs
• Make a short presentation to members

9 – Hire a Marketing/Public Relations Intern or SIS Programming Intern

• Offer SIS scholarship

10 – Write article for campus/local newspaper or other media such as radio or TV public service announcement or faculty/staff newsletter

11 – Contact special campus offices such as TRIO, Multicultural Students Office, Residence Life, Academic Honor Societies, Student Union, Career Services, etc. and educate them about how SIS can benefit their students

12 – Set-up SIS information table during lunch time in student union or place table tents on lunch tables with information about SIS and contact info.